Every retailer will want to see an escalation in the sales figures. A deflation in the sales of a departmental store can be extremely frustrating for the retailers, for all they need is profit for their business. Today, a lot of departmental stores are budding, giving rise to cut-throat competition in the market. Therefore, it is extremely important to have an edge over other competitors. This article highlights marketing strategies for departmental stores, to attract the customers to a departmental store and increase the sales.